28 Best Shopify Apps to Increase Sales in 2021 [Most Are FREE]

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Table of Contents

The Shopify app store is one of the major benefits of using Shopify to run your e-commerce business. It contains more than 4,200 apps that Shopify users can use to customize their store to their exact needs. With apps to build dropshipping stores, handle email marketing, keep inventory organized, and more, there are plenty of apps to choose from to help run your store. While some Shopify apps are free and some cost money, not all apps are created equal. Just like there are some amazing apps for free, there are also some paid apps that aren’t worth the investment. Instead of letting you figure it out yourself, we’ve outlined the best Shopify apps to increase sales in 2021. This list includes apps from all categories, across multiple price points, for entrepreneurs running online businesses on Shopify.

Best Shopify Apps for Dropshipping

Oberlo

oberlo-app

Shopify-exclusive app, Oberlo, makes it easy to upload products from AliExpress and the Oberlo Marketplace into your Shopify store. With a variety of products from clothing to electronics, you can easily find products that work best for your brand and bring in good profit. Because it is a Shopify-specific app, it integrates seamlessly and simplifies the many steps usually involved in running and setting up a dropshipping store.

Why use Oberlo?

  • Access to millions of products to dropship
  • Seamlessly import goods from the Oberlo marketplace and Aliexpress directly to your Shopify store
  • No need to manage or keep inventory
  • Orders are automatically fulfilled and shipped on your behalf without any work on your end
  • Easily customize product listings in your store

Pricing: Starts with a free “Explorer” plan for up to 500 products with unlimited monthly orders. The paid “Boss” plan is $29.90/month, allowing you to have 30,000 and additional features.

Spocket

spocket-dropshipping

With the Spocket app, you can source affordable products from all over the world for your Shopify dropshipping business. With this app, it just takes one click to add them to your Shopify store. The products available on Spocket are sold to you at a deep discount of up to 60%, meaning higher profits than many other dropshipping suppliers. Plus, if you want to focus on products that can ship quickly, you can filter by suppliers that are US or EU-based.

Benefits of using Spocket

  • Access to vetted dropshipping suppliers based in the US or Europe for faster, more reliable shipping times for your customers
  • Ability to order samples in your Spocket dashboard to test out products yourself
  • Branded invoicing so you can represent your unique brand
  • No upfront cost to get started
  • 24/7 support team available when you need them

Pricing: Free to sign up and browse, but their lowest plan to start selling is $24/month for up to 25 unique products in your Shopify store.

Printful

printful

Dropshipping printed on demand products is the best (and easiest) way to launch your own custom designs without having to pay for, or carry, inventory. Printful makes this easy and the Printful app for Shopify integrates directly with your store. Once you’ve chosen your products, uploaded some designs, and published them in your Shopify store, the hard part is done! Once an order is placed by a customer, it’ll automatically be sent over for production at Printful who will fulfill the order and ship it to your customer on your behalf.

Printful app features:

  • Integrates directly with your Shopify store so orders are sent to Printful automatically
  • Printful does all the printing and shipping for you
  • Tracking is provided to your customers to reduce inquiries about when an item will arrive
  • Printful provides a mockup generator on their website to visualize your designs on their products

Pricing: Free to use, you just pay for the products that actually sell.

Best Shopify Apps for Conversion Optimization

GroWave

growave-app

GroWave is an all-in-one marketing app designed to help small and medium Shopify stores with marketing to increase their conversions. GroWave guides you through the process of optimizing your site by driving conversions, boosting sales, and building brand loyalty. To do this, GroWave adds powerful tools to your Shopify store with one multi-functional marketing app.

GroWave Features:

  • Collect reviews automatically to share across your website, social media, and google search
  • Loyalty and rewards programs to increase repeat purchases and reward repeat customers
  • Wishlist feature makes it easy to send targeted emails to customers
  • Use Instagram and user-generated content to convert visitors into buyers

Pricing: Free version available with reviews and wishlists. Premium plans start at $29.99/month for additional features.

Referral Candy

referral-candy-shopify

With the Referral Candy Shopify app, you can increase your sales through word-of-mouth marketing.  It’s a simple strategy that drives sales by building a rewards program into your Shopify store. With Referral Candy, you can encourage satisfied customers to share personalized referral links across social media and email to help market your store and earn cash rewards, store discounts, or custom gifts.

Benefits of Referral Candy:

  • Rewards are automatically paid out to save you time and effort
  • Provides analytics to track traffic sources and your top referrers
  • Customizable reward options such as cash rewards, discounts, or even custom gifts
  • One-click integration to Shopify so you can get started right away

Pricing: The premium plan is $49/month plus commission based on your monthly referral sales driven by Referral candy. Tiered commission rates range from 5% for your first $1,000 earned down to .25% for everything above $100,000.

Loox

loox-app

Built exclusively for Shopify, Loox is the leading Shopify reviews and referrals app. With Loox you can gather photo reviews on autopilot and increase your social proof with zero effort on your part. Over 100,000 Shopify merchants utilize Loox to help turn customers into marketers through reviews.

Why use Loox:

  • Automatically collect customer reviews
  • Offer discounts to reviewers for including photos or videos
  • Access to beautiful widgets and galleries to display your reviews
  • Exclusively built for Shopify for seamless integration

Pricing: Starts at $9.99/month for the “Beginner” tier which includes review request emails and customer discounts for photo reviews for up to 500 processed orders.

AfterShip Order Tracking

aftership-order-tracking

Increase customer engagement and provide a positive post-purchase experience by automatically notifying buyers of their order status with the AfterShip Shopify app. With this app, you can create branded tracking pages with features like marketing banners and Instagram feeds to engage customers who log in to check their order status. Additionally, AfterShip allows your store to send automated personalized emails and texts so customers can look up their order status, reducing customer inquiries.

AfterShip Benefits & Features:

  • Automated shipment notifications with delivery date prediction to set realistic delivery expectations
  • Branded tracking page to increase brand awareness and drive post-purchase engagement
  • Analytics to provide insight to improve the delivery experience
  • Order lookup widget to add tracking capabilities to your website without any coding

Pricing: Free for limited features and up to 50 orders per month. The lowest paid plan is $9.99/month for up to 1,200 shipments per year and it goes up from there.

Trust Pulse

trust=pulse

Did you know 92% of customers are more likely to trust peer recommendations over advertising? TrustPulse is a social proof app that allows you to leverage the activity of other users on your site so their actions (purchases, registrations, etc.) can do the selling for you. Visitors will see this real-time information in a small notification popup about what others are doing, which builds trust and helps them feel more comfortable taking action themselves.

TrustPulse Features

  • Tracks events in real-time including purchases, registrations, email opt-ins, and more
  • “On Fire” notifications are great for landing pages and checkout pages to show visitors how many people are taking action within a certain time period to create FOMO (fear of missing out)
  • Customize your pop-ups with flexible design options to match your website’s branding
  • Use smart targeting to show your social proof to the right people at the right time to boost conversions
  • Access to analytics so you can see what’s working and boost your conversions
  • Easy 5 minutes set up, no coding needed!

Pricing: Starts at $9/month for up to 2,500 unique visitors per month.

Best Shopify Apps for Mobile Optimization

Page Speed Optimizer by Booster Apps

booster-apps

Instantly speed up your Shopify store with Page Speed Optimizer. This app can benefit Shopify stores of any size with its one-click page speed improvement (no coding required)! You can instantly turn this simple app on and off to increase your page speed and increase chances of conversion with a site that loads quickly.

Why Use Page Speed Optimizer?

  • Simple app to improve your store’s loading speed with just one click
  • No coding or developers required
  • Potentially boost conversions and reduce your bounce rate with a website that loads quicker

Price: Free

AMP by Shop Sheriff

amp-shop-sheriff

Short for “Accelerated Mobile Pages”, AMP is a Shopify app that allows you to build Accelerated Mobile Pages which are cached by Google for mobile search to optimize organic SEO and improve page load speed. This app includes plenty of built-in integrations to improve your mobile pages to improve customer experience and potentially increase your sales.

AMP Features

  • Easily edit AMP templates with the intuitive page builder
  • Designed to work directly with Google
  • Convert your home page, product pages, collection pages, and more into AMP format with beautifully branded designs
  • Built-in integrations to add features and improve conversions
  • Quick loading pages that are automatically cached by Google

Pricing: Free plan available

Crush Pics Image Optimizer + Compression

crush-pics

If you want a faster store with improved image SEO and happier customers, you’re going to want to speed up your store’s loading time with Crush Pics Image Optimizer. It’s an easy-to-use Shopify app that automates image compression for faster store loading times.

Why use Crush Pics Image Optimizer and Compression?

  • Advanced image compression options based on your needs
  • Fully automated image compression once you’ve chosen your compressions settings once
  • Automatically renames all of your image files and ALT tags to help with SEO
  • Original images are stored for 30 days with the ability to restore all or individual images if needed

Pricing: Free option available to compress up to 25MB one time. The Micro plan is $4.99/month for up to 500MB of images per month and plans go up from there.

Best Shopify Apps for SEO

SEO Manager

seo-manager-shopify

Being found in Google is the ultimate way to increase your traffic and sales. Not everyone understands SEO, which is why this app is special. With the SEO Manager Shopify app, you can easily improve your store’s SEO. It is simple to use and allows you to implement SEO measures to help your store rank in google without needing to be an SEO expert.

SEO Manager features

  • Easily edit titles, descriptions, and keywords
  • Google result simulator so you can see what your pages look like as google results
  • SEO issues scan with suggestions
  • Focus and keyword suggestions
  • Connects with Google search console
  • Plus many other features and tools to help you improve your store’s SEO

Pricing: 7-day free trial and then $20/month

AVADA SEO Image Optimizer

avada-seo-image-optimizer

If you’re looking for an image optimizer app, AVADA SEO Image Optimizer may be the perfect Shopify app for you. It comes with everything you need to ensure your images are compressed and optimized for search engines to help improve your SEO. Beyond image SEO, it also includes other SEO features like an HTML sitemap generator and site verification.

Why use AVADA SEO Image Optimizer?

  • Compresses and optimizes images for faster loading times
  • Assists in making sure your website is Google search friendly
  • Everything runs automatically with just one click

Pricing: Free plan includes image optimization of up to 50 products per month. Pro plan is unlimited at $29/month.

Best Shopify Apps for Email Marketing

 Omnisend – Built for Ecommerce

omnisend-email-marketing

If you’re running a Shopify e-commerce store, why not use an email marketing platform built specifically for e-commerce? Omnisend is an easy-to-use platform specializing in e-commerce email marketing, SMS, and automation. With Omnisend, you can segment your customers based on their shopping behavior to improve your targeting and increase conversions with personalized emails and texts. You can use their pre-built automation to increase sales and add SMS marketing to capture customers who prefer or respond better to contact via text message.

Benefits of using Omnisend

  • One-click Shopify integration
  • Create branded shoppable emails with prebuilt templates and a drag and drop editor
  • Use the prebuilt workflows and automation for cart recovery, welcome messages, and more
  • Capture new customers with popups, landing pages, wheel of fortune, and sign up boxes
  • View your sales dashboard for detailed campaign and automation reports

Pricing: Free option for up to 15,000 emails per month and limited features. Paid plans start at $20/month.

ActiveCampaign – Sophisticated Workflows + CRM

activecampaign-email-marketing

ActiveCampaign is an award-winning email marketing platform that will help you to grow your Shopify store. With ActiveCampaign, you can create automated, highly detailed workflows and rich customer profiles for increased personalization and improved customer relationships. The Shopify integration allows you to improve your customer’s experience with your store and engage with them along their buying journey. It’s the first customer experience automation app available for Shopify and brings ActiveCampaign’s expertise in email marketing automation to your store.

Why use ActiveCampaign?

  • Easily build brand loyalty and increase sales by sending emails about products they actually want
  • Re-engage shoppers with automated upsells and cross selling post-purchase
  • Automatically ask for reviews, offer promotions and send abandoned cart alerts
  • Customize any of their pre-built automation for after purchase follow up, abandoned cart reminders, reminders to repurchase, and more

Pricing: Starts at $15/month for the Lite plan

Klaviyo

klaviyo-email-marketing

Klaviyo is an email marketing platform made specifically for e-commerce, making it a great option for Shopify store owners. Their powerful segmentation engine is easy to use, even if you don’t feel equipped for advanced email marketing techniques. With the Klaviyo Shopify app, you can unlock the power of personalized marketing for your Shopify store in just seconds.

Klaviyo Features

  • Powerful segmentation options without limits allowing you to use a combination of profile properties, events, locations, and more
  • Personalized automation based on dates, events, list membership, or segments
  • Predictive analytics for lifetime value, churn risk, optimal send time, and more
  • Ability to engage customers through multiple channels and target high-value customers
  • Automatically sync all historical data from your Shopify store

Pricing: Free option for up to 250 contacts and 500 email sends. Paid plans start at $20/month with unlimited email sends.

Best Shopify Apps for Marketing

ReConvert Upsell & Cross Sell

reconvert-upsell-cross-sell

ReConvert focuses on upselling and cross-selling to increase your average customer and order value. This app utilizes your store’s thank you page to boost sales before they even leave your page instead of leaving you to rely on social media or email marketing after they’ve already moved on from your store. With easy-to-use thank you page widgets, ReCovert makes it simple for anyone to improve their sales by converting customers who have just purchased from your store.

Benefits of using ReConvert

  • Over 16 customizable thank you page widgets
  • Discount popup with countdown timer
  • Ability to display different thank you page offers based on order details, customer details, or products purchased
  • Provides built-in templates or the ability to start from scratch

Pricing: Free for up to 50 monthly orders with paid plans starting at $7.99/month for up to 100 monthly orders.

Refersion

refersion-shopfy

The Refersion app for Shopify shops is a quick and easy way to launch an affiliate marketing platform to allow your customers to make money marketing for you. Refersion provides the technology needed and simplifies it so you can focus on building partnerships with affiliates like bloggers, influencers, or previous customers! Refersion lets you recruit affiliates and easily track their performance and payouts through an intuitive interface that requires no technical knowledge.

Why use Refersion for your Affiliate Marketing program?

  • New affiliates can quickly and easily register for a seamless process that won’t scare away potential affiliates
  • Each affiliate gets their own personalized dashboard to perform, create custom links, and run reports
  • Ability to create coupon codes for affiliates to track their sales for platforms where it’s hard to add links
  • Access to a growing network of affiliates when you join the Refersion marketplace

Pricing: 14-day free trial and then $89/month

PushEngage

pushengage-app

Would you like the ability to convert an abandoned cart to a sale with push notification? PushEngage is a Shopify app that automates web push notifications to increase your sales. With this app, you can re-engage with users without having their email address, even when they’re not on your website.

How PushEngage can increase your sales

  • Send web push notifications for abandoned carts at a time interval of your choice
  • Send price drop alerts to automatically update a potential customer
  • Let customers know when an item is back in stock using an inventory alert campaign
  • Choose from 7 different types of push notification opt-ins with options to select different opt-in’s for desktop and mobile

Pricing: Free plan available for up to 2,500 subscribers and 120 notifications per month. Paid plans start at $29/month with a 15 day free trial.

Smile.io Rewards & Loyalty

smile-io-app

Quit spending money on ads that may or may not convert and focus on who you know is buying: your current customers! With Smile.io you can build an engaging rewards program to boost sales from your existing customer base.  Not only does this app help encourage repeat purchases, but it also gives current customers a specific reason to shop with you: to collect rewards! Provide your customers with a loyalty points program, referral program, and/or a VIP program to keep them coming back and spreading the word about your Shopify store.

Benefits of using Smile.io

  • Create a branded rewards program that suits your brand and impresses your customers all the way to check out
  • Set up a VIP program with statuses and perks for your most involved and loyal customers
  • Allows for one-click integrations with other Shopify apps
  • Launch in as little as one day with the easy to use app

Pricing: Free plan available with limited features. Paid plans start at $49/month.

Best Shopify Apps for Sales Channels

Integration for eBay by CedCommerce

integration-for-ebay-ced-commerce

Did you know your Shopify business can be easily synced with eBay? The eBay Shopify app gives you the ability to increase visibility on your items by listing them on eBay instead of solely relying on your Shopify store. With this app, you can sync products on eBay and manage your eBay orders fluidly so you don’t have to keep track of both marketplaces separately.

Why sync your items with the eBay app?

  • Adding your items to eBay will put your items in front of the millions of buyers already shopping on eBay
  • Ability to consolidate your Shopify inventory and order management on both eBay and Shopify

Pricing: Free to install, but you will have to pay eBay fees.

Amazon Importer by Spreadr

spreadr-app

With the Amazon Importer app, you can easily add Amazon products to your Shopify store to be dropshipped to your customers, or as affiliate links to make a commission. With this app, you can give your customers access to the millions of products available on Amazon and make a profit yourself when they buy them.

Why use Amazon Importer?

  • With over a million products available on Amazon, you can add virtually anything your customer could want to your store
  • Choose whether you want to drop ship items to your customer or sell it to them as an affiliate
  • Ability to modify the titles and descriptions of items you add to your store rather than be stuck with the Amazon information
  • No need to manage inventory, ship items, or manage customers – Amazon will do all of that for you

Pricing: Free plan for stores in the Shopify trial period. Paid plans are $5/month for unlimited imports or $10/month for unlimited imports with auto sync.

POWR Facebook Chat

powr-facebook-chat

If you’re going to add a live chat option on your Shopify store, why not use Facebook Messenger? Because millions of people already use Facebook and are familiar with Facebook Messenger, using this as your live chat option is a no-brainer. With this app, you can chat with customers, answer questions, and make more sales all within a social media platform the customer is already familiar with.

Features of POWR Facebook Chat

  • Use any Facebook page to add live chat via Facebook Messenger on your Shopify website
  • Add custom images to personalize your Facebook Messenger live chat
  • Add brand-enhancing options like custom colors, backgrounds, and personal welcome messages
  • 24/7 customer support available

Pricing: Free option available with limited features and POWR branding. Paid option starts at $4.99/month and adds customization features while removing POWR branding.

Best Apps for Shopify Customer Service

Tidio Live Chat & Chat Bots

tidio-livechat

Did you know that replying to customer inquiries instantly can increase sales by as much as 40%? To do this, Shopify store owners can use the Tidio app to utilize live chats, bots, and marketing automation to increase customer satisfaction and boost sales. By allowing you to answer in real-time when you’re available and letting a chatbot take care of your customers when you’re busy, you can ensure that your store’s potential customers feel taken care of 24/7.

Benefits of using Tidio

  • Chatbot takes over chatting with your website’s visitors when you’re unavailable ensuring that someone is always there to answer basic questions
  • Reduce abandoned carts and increase sales by providing customers with the answers they’re looking for
  • Plenty of automation and bot templates to choose from
  • Combines your live chat, email, and messenger communication all in one place
  • Quick and easy 30 second set up

Pricing: Free plan for unlimited chatbot conversations for up to 100 visitors per month. Paid plans start at $15/month and go up to $25/month depending on your needs.

Gorgias

gorgias-helpdesk

Georgias is a helpdesk app built to help Shopify stores provide customers with extraordinary customer experiences. With this app, you can automate and enhance customer support for your Shopify business, increasing your sales and customer satisfaction. With features like a live chat, ticketing system, social media integrations, autoresponders, and more, you’ll have everything you need to take care of your customers at your fingertips.

Benefits of using Gorgias

  • Gorgias is the first customer support app to receive Shopify Plus Certification
  • Connects with Shopify in under a minute so you can get up and running instantly
  • Uses Shopify data to easily personalize communication from names to shipping addresses
  • Ability to update Shopify orders directly from the Gorgias help desk
  • Automation of tasks such as answering common questions and looking up recent orders

Pricing: Free trial and then $50/month (billed annually) for the lowest plan which includes 350 monthly tickets.

Best Shopify Apps for Products and Inventory

Stock Sync Inventory Update

stock-sync

Looking for a way to quickly and easily update your inventory? Stock Sync Inventory Update is a popular option for Shopify stores that want to update their inventory automatically. With Stock Sync, you can add new products and update the inventory for existing products with one of over 80+ methods to load inventory feeds. Whether you want to integrate with your external inventory or update via your dropshipper’s inventory feed, you’ll be able to do so easily with this app.

Benefits of using Stock Sync

  • Automatically sync your Shopify store with your supplier’s inventory to avoid selling out of stock products
  • 80+ methods for loading inventory feeds
  • Ability to manage multiple supplier or dropshipper feeds
  • Easily remove discontinued or unwanted products
  • Ability to update over 20 product fields like title, description, image, etc.

Pricing: Free plan with limited features and up to 2,000 SKUs. Paid plan starts at $5/month for advanced features and connection methods.

SkuVault

skuvault

When you install SkuVault’s Shopify app, you can easily sync inventory quantities, sales, and products. Additionally, if you have a POS system, you can also sync those transactions to save time, ensure your inventory is up to date, and avoid overselling. This app will allow you to sell, pick, and ship faster thanks to fast data syncs that occur every 5-7 minutes which allow you to see exactly what’s happening in your business while it’s happening.

Benefits of using SkuVault

  • Sync inventory quantities from your POS and Shopify
  • Inventory is synced every 5 minutes
  • Orders are pulled from Shopify every 5 minutes
  • Generate powerful reports about your inventory

Pricing: Starts at $269/month billed annually for up to 2,000 orders per month.

Best Shopify Apps for Payment Plans

Charge Me Later by Buddy Apps

charge-me-later-buddy-apps

If you want to add a little flexibility to your Shopify payments, then Charge Me Later is a helpful, easy-to-use app that allows customers to place orders without paying immediately. This is especially helpful for wholesale businesses where you want to allow customers to create an order and then send an invoice days, weeks, or months later.

Benefits of using Charge Me Later

  • Allows customers to create orders without paying immediately
  • Schedule invoices to be sent automatically in the future or send them manually with one click
  • Choose if all customers, or just specific customers, can pay later
  • Plus plan allows you to offer wholesale or custom pricing to specific customers

Pricing: 4-day free trial and then starts at $9.99/month

One of the biggest appeals about starting an e-commerce business with Shopify is the thousands of available apps that can be easily integrated to add virtually any function you need to your store.  With all of the options available, this list should help you narrow down your choices and discover some new apps that will be beneficial for your Shopify business.

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